Specialized Bicycles, the official bicycle partner of the FNB Wines2Whales (W2W) Mountain Bike (MTB) Events gave away three 2018 Specialized Epic Comp Carbon mountain bikes to the value of R59 000 each at the Wines2Whales Adventure, Ride and Race held recently.
For the 9th edition of the FNB Wines2Whales Specialized Bicycles thought it would challenge the creativity of the riders and developed an Instagram Photo Competition.
To keep the content fresh and exciting, Specialized Bicycles set a different brief for each of the events. The prize was a 2018 Specialized Epic Comp Carbon featuring the all-new Brain suspension. The bike was on stage for the duration of the competition at the Wines2Whales village to entic the entrants to take a closer look at the stake.
For both the Wines2Whales Adventure and Ride, Specialized Bicycles came up with a riddle to explain where the photo needed to be taken along the route – the Paul Cluver Amphitheatre for the Adventure, and the top of Gantouw Pass for the Ride.
The brief for the Race entrants was to show their Secret Recovery Remedy after a tough day in the saddle by posting their photo on Instagram, tagging @SpecializedZA and using the unique hashtag #stoked2ridew2w, and their entry would be considered.
“We were blown away by how creative some of the submissions were, and couldn’t believe how much trouble some of the riders went to to get that perfect shot,” said Johan Badenhorst, Marketing Manager of Specialized Bicycles Africa.
Stillwater Sports had the challenging task to pick the winning photo. Franco Bornmann, riding the Wines2Whales adventure was the first winner with a very creative and somewhat uncomfortable looking pose with his bike at the Amphitheatre.
Robert O’Bree, a participant in the Wines2Whales Ride won the second bike – he hit the nail on the head impersonating an ox wagon scene on Sir Lowry’s Pass. Rene Du Preez, riding the Wines2Whales race, won the third and final bike by going to a lot of trouble to show just how he “recharges” after a hard day in the saddle.
With the help of Helderberg Cycle World in Somerset West the first of the Specialized Bicycles winner, Franco Bornmann received his brand new 2018 Specialized Epic Comp Carbon.
“It’s safe to say that with the assistance of the Wines2Whales team, this competition was a huge success and we thoroughly enjoyed the interaction with entrants at the event,” Badenhorst concluded.
The 2018 Specialized Epic Comp Carbon is ideal for stage racing in South Africa, this model is a full carbon bike with updated geometry that features two bottle cages. The bicycle is the perfect introduction to the world of cross-country (XC) riding and racing.