Rola partnerships put people first

Rola Volvo Cars

Rola Volvo Cars Somerset-West is the leading Volvo dealership in the Western Cape. It’s based in the Somerset-West area and has been part of the Rola Motor Group for the past 3 years.

Volvo’s philosophy has always been to put people first. To pioneer innovations for a safer, cleaner, more enjoyable future. It challenges convention to deliver solutions that make people’s lives easier, safer and better.

“That’s the Volvo way. That’s also the Rola Volvo way and our brand promise underlines the philosophy: Committed to You.”

Rola Volvo prides itself in creating excellent experiences for customers, with cutting-edge products and services, such as the latest XC90, new Volvo XC60 and XC40.

When it comes to safety, we want to keep our customers safe, not just in a Volvo but on a bicycle as well. Volvo and cycling has been in partnership for several years and Volvo accessories have been developed with this in mind.

Volvo accessories makes life easier, since it is designed to suit every lifestyle. Be it a Tow-bar Bike Holder or a Roof Mounted Bike-Holder, you can choose from a range of accessories online or instore.

All Volvo cars come standard with a City Safety collision avoidance system. A cyclist in the same lane swerving out in front of the car, is one incident type that is addressed by the Pedestrian and Cyclist Detection with full auto brake, and is standard across the Volvo range.

The Rola Motor Group endorses a safe and healthy lifestyle and has therefore also partnered with likeminded achievers who encourage, live and promote this lifestyle, such as Chad le Clos (Rola Motors Mercedes-Benz), Ariane Lüthi (Rola Volkswagen) and Liezel van der Westhuizen (Rola Group brand ambassador).

Volvo Cars South Africa has also proven to endorse this healthy lifestyle when they joined forces with global bike brand Silverback Technologies, in partnership with a cycling team for 2018. Silverback and Volvo as award-winning brands aim to create an environment for athletes to grow, as well as compete at the highest level within the sport of cycling.

“Mariske Strauss from Team Silverback, is one of South Africa’s leading Cross-Country mountain bike racers, with numerous titles behind her name. We are proud to say she has close affiliations to the Volvo and Silverback brands.”

She recently joined forces with the Swedish Silverback cyclist Jennie Stenerhag, also a top mountain biker and Absa Cape Epic winner, as Team Silverback CBC.  They claimed a second place at the FNB Wines2Whales Chardonnay stage race.

The Rola brand will continue to embrace and endorse partnerships putting people first, in safety, lifestyle, cutting-edge products, services, mobility and education by serving the communities we operate in.

The Rola Motor Group will remain true to its values of living a healthy #RolaLifestyle.

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