Willowbridge Shopping Centre located in Tyger Valley, hosted its first MTB Expo in association with Into Cycling Newspaper from 2 – 4 August 2019. The three-day dedicated cycling event showcased 49 exhibitors from within the industry including the latest mountain bikes, accessories, nutrition and bike trails.
Organisers and event partners were thrilled with the feedback and support from the community with over 50 000 visitors attending the event. The event catered for all ages and included a Pump Track hosted by Radtrax, the Willowbridge Slow Market, live music by The Boxer The Ring, Cherry Vinyl and Hugo Veldsman. The existing Willowbridge restaurant and retail offering as well as in-centre jungle gyms for children enhanced visitors experience by offering convenience and a vast selection of dining options.
The event was shared across Willowbridge Shopping Centre and Into Cycling Newspaper social media platforms and included live giveaways and interviews hosted by Shaun Peters Media & Commentating. Giveaways included collaborations with brands such as Oakley and Trail’s End Bike Hotel. Tygerberg MTB members received complimentary parking on the day.
Planning for the 2020 Willowbridge MTB Expo has commenced. Willowbridge looks forward to hosting an even bigger and better event in 2020. Event dates will be released soon.
Lizelle Louw, Marketing Manager of Willowbridge Centre Management would like to thank all partners and exhibitors for contributing to the success of the first Willowbridge MTB Expo.
For more information visit www.willowbridge.co.za