Panasonic SA launch new Life Experience Centre in Century City

Panasonic South Africa
Photo credit: The Newspaper

Panasonic South Africa launched its new South African Headquarters in Century City, Cape Town on 12 July 2018 showcasing several new Panasonic products in the “Life Experience Centre” of which the electric bike is one, available in other parts of the world, but have not been introduced into the South African market as yet.

The event was attended by the Managing Executive Officer of Panasonic Corporation in Japan, Mr Daizo Ito, Premier of the Western Cape, Helen Zille, Western Cape Minister of Finance, Dr Ivan Meyer, Head of the Africa Region, Mr. Hiroyuki Shibutani, and the Managing Director of Panasonic South Africa (Pty) Ltd, Mr Hidetoshi Kaneko.

Wesgro CEO, Tim Harris welcomed this investment to the Western Cape and said that more than 40 staff from Panasonic SA will be based in the new offices, with many relocating from Johannesburg.

At the launch, Premier Zille said: “We welcome this latest move by Panasonic. It is a great vote of confidence in our region to have such a major global player set up base in Cape Town. Since 2009 we have worked tirelessly to create a conducive environment for businesses to operate freely, create jobs and grow the economy”.

Panasonic South Africa
Premier of the Western Cape, Helen Zille with the Panasonic Electric bike Photo credit: The Newspaper

“The latest move by Panasonic will have a positive impact for our economy, and I am certain it will clear the way for other investors to do the same. We wish them well as they establish themselves in the Mother City,” Premier Zille said.

The new Century City based facility has established a “Life Experience Centre”, open to the public and designed to enable Panasonic to hear customer voices with the aim of developing new products which are uniquely suited to the South African market.

On display are several Panasonic products which are available in other parts of the world but have not been introduced into the South African market as yet. Among others, these include their electric bike, robotic vacuum cleaner, facil steamer, dish washer, hand-held massager, OLED television, Technics sound system, and the Nano-e dryer.

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