More than ever before, consumers are looking to make sustainable choices in their daily lives. Understanding the origin of a product, and its impact on the world around us, is becoming increasingly crucial in daily decision-making.
Leading the way with its commitment to recycling, Nespresso has partnered with Swedish lifestyle bike brand Vélosophy to produce a stylish bicycle made from recycled aluminium coffee capsules. The result is RE:CYCLE – the perfect balance between sustainability and style, designed to illustrate the potential of recyclable aluminium and motivate Nespresso fans to recycle their capsules.
Aluminium is one of the world’s most valuable resources because it can be re-melted and re-used infinitely, allowing craftsmen to give waste a second life. Designed to highlight the potential of recycling Nespresso’s aluminium capsules, the launch of RE:CYCLE is encouraging consumers to consider how they can make a positive impact.
“Through our collaboration with Vélosophy, we’re illustrating to coffee lovers the potential of recycling their aluminium Nespresso capsules. By using recycled capsules to make beautiful bicycles, Vélosophys bring sustainability and style together to create a truly meaningful experience, bringing to life the importance of recycling,” said Jean-Marc Duvoisin, CEO of Nespresso.
Jimmy Östholm, CEO and Founder of Vélosophy said: “We created Vélosophy with a clear purpose: to have a positive impact on the world. This purpose drives everything we do, from our promise to give a bike to a schoolgirl for every Vélosophy we sell, to producing our stylish city bikes from recycled aluminium. I see in Nespresso a strong commitment to sustainability, which is why this has been the dream partnership.”
“We are proud to have co-created a bike that takes on the future. It is beautifully designed, responsibly sourced and sustainably produced.”
The limited edition Vélosophy RE:CYCLE bike is an icon of circular economy design. Created for conscious-living coffee lovers using the aluminium from recycled Nespresso capsules, Vélosophy have re-imagined their classic model in bright purple in a nod to Nespresso’s popular Arpeggio coffee. RE:CYCLE will delight Nespresso fans with its capsule-shaped bell and cup-holder basket giving them the chance to enjoy their favourite drink on the go.
Vélosophy is the only bicycle brand in the world with a full one-for-one promise and for every RE:CYCLE bike created by Vélosophy in partnership with Nespresso, another bike will be donated to a girl through World Bicycle Relief.