Meet An-Li Kachelhoffer from ASG Bike Club


Name: An-Li Kachelhoffer
Position: Club coordinator
Formal qualification: BSportSci, University of Pretoria.

An-Li does not only bring international experience to the ASG club, but also a spirit of giving back. She is driven to create a family feel within the ASG bike club and passionate about women’s cycling. An-Li’s experience in cycling extends far beyond her 2016 National road race and Cape Town Cycle Tour titles, which includes:

  • 2005 Junior Biathle world champion
  • 2007 Duathlon Age group 20-24 world champion
  • 2016 Represented South Africa at the Rio Olympics
  • She has re-signed with International women’s cycling team Lotto Soudal in 2017
  • She started cycling in 2007 (age 20) and has progressed to international level in just 5 years


“My goal for the ASG bike club is to grow it to be the biggest and best cycling club in the country. Currently our club is based in Paarl, although the main aim long term is to roll it out nationwide. Official club rides are on Saturdays but through our interactive Whatsapp group we create a strictly club related, yet informal platform for riders to invite fellow cyclists for rides on non-official days.

The club is run by its members and creates an informal family vibe where everyone’s input is valuable.”

Passion for ladies cycling

“I want cycling to empower women in every aspect of their lives and not just in sport. Within the ASG club we have a growing ladies ride which takes place on Tuesday and Friday mornings at 8am from the ASG Store in Paarl and is open to non-club members.

This ride is suitable for everyone from beginner to pro and is an easy 20km ride for beginners. This is where it starts; a happy,n healthy environment for ladies of all ages and backgrounds to get together, enjoy the outdoors and each other’s company.”

Expect to be pampered

In addition to all the perks associated with being a club member, people can expect a warm, welcoming atmosphere where they can relax and develop their skills at their own pace or train for an upcoming event with various weekly rides leaving from the ASG store. Joining the ASGclub will give you the following:

  • ASG Club card
  • CSA Membership and Racing License Club affiliation approval.
  • Basic training program
  • Marshalled MTB and Road rides leaving from our ASG store in
  • Monthly in store specials
  • 5% in store discount on bicycles – club card essential
  • 10% in store discount on all other products (excluding bikes) –
    club card essential
  • 10% discount on entries for all ASG owned events entered
    through our portal
  • Free coffee at Kikka if you are wearing your club jersey
  • Automatic membership to ASG Cycling News Online Magazine

The re[s]pect campaign

The re[s]pect logo that can be seen on ASG team kit, is a campaign that aims to hold club members accountable for their behavior on the road. We strive to be a socially responsible club with respect for ourselves, other road users, and fellow cyclists. We are dedicated to being the change we want to see in motorists, by respecting them as we need to be respected. Share the road, be courteous, and above all value your safety and that of others. You can sign up by emailing: [email protected] or…

APPLY ONLINE: go to our events portal:
VISIT THE ASG STORE: Laborie Centre, Main rd. Paarl.
FACEBOOK: @asgbikeclub