Although a healthier lifestyle is the initial attraction to the sport of cycling, as passionate followers of the sport, we all soon discover all else it has to offer.
With the hashtag #RolaLifestyle, an aim to share and live out specific values were set. Marius Claassen, Chief Executive Officer of the Rola Motor Group, is an avid mountain biker, having finished the Absa Cape Epic in the past. He soon realised the positivity and values he learned in this sport, could be of benefit in the business world.
Rola Volkswagen lifestyle ambassador, Ariane Lüthi, a true professional in the discipline of mountain biking, and Rola Motor Group brand ambassador, Liezel van der Westhuizen promote a healthy lifestyle and community involvement. The affiliation between the Rola brand and its brand ambassadors thus came naturally.
The Rola Volkswagen Group wants to get involved with local communities in order to help improve lifestyle and education. What better way to do this than supporting the VWSA blue bike “bicycles change lives” campaign. Mobility is given to children in the form of bicycles in order to help them with their daily commute between home and school.
Rola Motor Group wishes Liezel van der Westhuizen and her team mate Cindy Jacobsz, all of the best when they take on the Himalayas on a tandem bicycle. We commend Liezel on her dedication and passion to give back to society, which ties in with the Rola family values.
“We also would like to wish Ariane Lüthi good luck with her future plans, we are looking forward to seeing her compete in the UCI XCM World Championships taking place on the 15th of September 2018.”