Ciovita Signs as Official FNB W2W On-Bike Apparel Partner

The FNB Wines2Whales is famous for many things: the incredible route, amazing vibe and mind-blowing scenery – not to mention the amazing wines and whales. But the iconic rider jersey has always featured as one of the race’s favourite drawcards and is something all riders are known to cherish and wear long after the race has ended.

This year, the sartorial cycling gurus from Ciovita have come on board as our official on-bike apparel partners. With an established repertoire ranging from funky and sophisticated to retro and racy, Ciovita’s ethos and world-class manufacturing standards made it a no brainer when it came to finding a new on-bike apparel partner.

“Ciovita is thrilled to be a partner to one of the premier mountain bike events in not only South Africa but the world,” says Andrew Gold, CEO of Ciovita. “As a leader in the cycling apparel industry, we push ourselves to produce world-class apparel and partnering with a world-class event is awesome.”

While the FNB W2W finisher’s medal is a truly exquisite thing to behold (this year each rider will receive a limited-edition 10-year medal) it’s the rider jerseys that have become synonymous with the event – it represents a symbol of accomplishment and perseverance.

“It made sense for us to align with a premium cycling apparel manufacturer such as Ciovita,” said Michael Flinn, General Manager of Grandstand Management. “This year we celebrate our 10th birthday and it’s very important that we reward each and every participant with a garment that commemorates this auspicious occasion.”

Keen to race the 10th edition of the FNB Wines2Whales? Well, there are still limited entries available for both the Pinotage (29 – 31 October 2018) and Shiraz (2 – 4 November 2018) races – register now and avoid missing the biggest birthday bash of the year!

Read more articles