Black Marlin reintroduce Felt bicycles into SA

Black Marlin is proud to reintroduce Felt Bicycles to the South African cycling market. The American brand – based in Rancho Santa Margarita, California – is famed for its performance-oriented approach to bicycle design. Not only are Felt Bicycles’ road, triathlon, track, mountain bike, cyclocross, gravel, adventure, and electric-assist bikes beautifully sculpted, they also boast a proven race pedigree.

Felt Bicycles’ first bike was a triathlon machine, produced in 1991. Later that year, Paula Newby-Fraser, the Zimbabwean IRONMAN legend who was raised in South Africa, raced a Felt Bicycle to her fourth world title in Kona. After 28 years of continued bicycle technology improvement, Newby-Fraser’s title of “Queen of Kona” is under threat from another Felt Bicycles athlete, Daniela Ryf. The IA model, which Ryf rode to a Kona bike course record in 2018. It has proven to be undisputedly among the fastest bikes on the planet, boasting six straight IRONMAN World Championship victories.

It is not only triathletes who should be excited to hear of Felt Bicycles’s return, however. Felt Bicycles’s FR Disc road bikes are raced by the men’s and women’s Rally UHC Cycling teams at the Pro Continental level. Felt Bicycles’ mountain bikes are piloted at the highest level, too, by the JB Brunex Felt team on the World Cup circuit, and by the Sho-Air TWENTY20-supported 2016 XCO World Championship silver medallist Lea Davison. Kyle Warner takes on the Enduro World Series aboard the Felt Bicycles Decree and Compulsion long-travel mountain bikes, while Max McCullouch uses the same machines to push the limits of his imagination for breathtaking freeride videos.

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