Survivor, motivational speaker, ultra-endurance cyclist and Laureus Sport for Good Ambassador, Grant Lottering, has entered into a 12 month sports ambassador agreement with Air Mauritius. As the national carrier’s official sports ambassador, Lottering will play an integral role in showcasing Mauritius as a sporting destination, while simultaneously promoting Air Mauritius as the airline of choice to the island, and beyond.
Says Carla da Silva, Air Mauritius Regional Manager, Southern Africa and Latin America, “For Air Mauritius, the ambassador dimension has been embraced in order to accommodate and support the unprecedented year-on-year growth of the brand. Sport has become a strategic value proposition for Air Mauritius. We have tracked a substantial increase in sporting and adventure events, as well as MICE travel to Mauritius (for this purpose,) over the past 36 months. Lottering is an exceptional and highly admired sportsman. As an athlete, as well as avid philanthropist, he combines top performance in his sporting discipline and CSR interventions, with utmost passion and excellence. These are precisely the qualities that are interwoven throughout, and embodied within our business and operating culture.”
Amongst others, the dynamic partnership will see Lottering present motivational talks across the country, as well as deliver the key note address, at the Annual Air Mauritius Travel Oscar Awards, taking place in February, 2018.
Air Mauritius celebrated its 50 Year Anniversary on June 14, 2017. The national carrier’s golden anniversary is testament to the credibility of the airline’s longevity, staying power and ultimate success. Da Silva expounds that the synergies between the two brands are both numerous, and harmonious ~ and that Lottering was a natural choice as ambassador, building-on and extending the brand’s enthusiastic commitment towards sports.
“The current lifestyle trend indicates that cycling is becoming extremely popular in Mauritius. Leading on from this, we are 100 percent in support of Lottering’s The Im’possible Tour™ 2018, where he will attempt, and no doubt ~ succeed, in riding the length of the French Pyrenees and Alps, in one ride, with the purpose of raising funds for the Laureus Sport for Good Foundation. The stats are astounding, but Lottering continues to prove the impossible, possible ~ many times over.”
One ride / two mountain ranges / 1,510 km / 72 hours / 26 mountains / 24,000 m in elevation